Founded in London's East End by Morris Cooper in 1908, Lee Cooper is the original British denim brand with an international following of loyal fans.
The challenge was creating a retail look for 3 of Lee Cooper's brands ahead of a significant global store rollout.
Each brand required a different concept to distinguish between its position in the market and price point. Following design approval for each brand, a comprehensive Technical Pack was to follow, which was to be shared with international suppliers and contractors from different continents specifying materials, measurements, floor finishes, lighting details and fixing methods for the bespoke fixtures & furniture.
On completion of the store designs, Bobblehat was also appointed by Lee Cooper to produce an in-depth piece of research to give an overview of how shoppers' habits and expectations were changing and how fashion bricks and mortar retail would manifest itself in the coming years.
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