FANATICS

Our Megastores for Fanatics at eight Formula 1 events.

Fanatics/Formula 1

In 2018, after a competitive tender, we were awarded the contract to design, project-manage, produce and install the Fanatics megastores.

We installed the stores in eight countries, including the UK, France, Belgium, Germany, Austria, Hungary, Italy and Abu Dhabi.

The main challenge was the logistics, which was made more complex due to the event timings. As some events were a week apart, we produced two sets of retail kits that would both be on the move simultaneously with two 20-man installation crews.

We rose to the challenge, and all stores were delivered on time.

_Concept Design

_3D Design

_2D Design

_Technical Development

_Production

_Project Management

_Logistics

_Installation

_Storage

Design & Technical Drawings

Firstly, we designed a new retail concept for the Fanatics megastores. Once the design was agreed upon, our Technical team prepared a comprehensive and detailed pack that included 2D Layouts, Elevations, and Production Drawings of all the bespoke joinery, signage and metalwork. Each megastore's size was slightly different, so we had to provide a different layouts for each event.

x

Bespoke Fabrication

When the design and technical drawing pack were approved, we then started the manufacturing. An extensive order of bespoke components included metal fixtures, cabinets, counters, signage, glazing and graphics. As some events were back to back, two sets of kits were produced to ensure we could meet the extremely tight deadlines.

X

Installation & Project Management

We had a skilled team of 20 that carried out the installations and de-rigs. Our Project Managers handled all the logistics and handed over each store on installation completion. They were also in close contact with the Fanatics management team throughout the project, providing regular updates and ensuring all key milestones were met.

X

+
DRAG
EXPLORE
SHOWCASE
EXPLORE
SHOWCASE

Annual budget

£1.2m

For eights events.

Countries

8

Seven in Europe and one in The Middle East.

stores delivered on time

100%

_

average store size

800

Square Meters.

.

Our other sporting event projects include pop-up stores at The NFL, The NBA, The European Tour, The Masters, The 6 Nations and The Laver Cup.

"The stores have looked fantastic and have been areal step change for an experience at Formula 1 races. To execute something on such scale, covering over 45,000 miles is an incredible feat. I would like to offer a big thank you to Bobblehat in delivering this project from its outset, through to its fruition. They should be hugely proud of being involved"

Dan Callery

— Head of Retail

More Images

No items found.

Bobblehat's Capabilities Deck...

If you'd like to receive our capabilities deck pdf, please leave your details and we will send it to you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
01
home
02
about
03
work
04
Services
05
news
06
testimonial
06
gallery
06
contact