Flagship Store Design and Fit-Out for Chester Barrie on London’s Savile Row.
We've had the privilege of working with Chester Barrie since Bobblehat was founded in 2013, delivering a wide range of projects including showrooms, retail concessions, exhibition stands in Florence, and retail stores across the UK.
Our most celebrated project, however, was the design and delivery of their flagship store on Savile Row.The challenge was creating a minimal yet formal retail space that highlighted the essence of Chester Barrie’s heritage while embracing contemporary design.
Working alongside their Creative Director, we drew inspiration from the era in which the brand was founded, blending it with modern elements. 1930s artwork graced the walls, bronzed powder-coated fixtures framed the collections, and polished, exposed floorboards completed the refined aesthetic.
A key focus was creating a sense of openness within the long, narrow space. We achieved this through light-colored walls, minimal bespoke displays with glass shelving, and strategically placed mirrors that helped transform the space into a more airy, welcoming environment.
_Concept Design
_3D Design
_2D Design
_Technical Development
_Production
_Project Management
_Installation
The first step was to create a mood board to ensure Chester Barrie approved our creative thinking and initial design ideas.
We then produced a complete 3D render pack that showcased the concept and how it would look in real life.
Once the render pack was agreed upon, we moved on to the Technical and Production Drawings that included a 2D Plan, Elevations, a Lighting Plan, and all the necessary drawings for production, specifying materials, finishes, fixing methods and dimensions.
The bespoke manufacturing comprised of the following: solid oak joinery, minimal bronzed powder-coated fixtures, glass shelving, mirrors, fitting areas, and blackened steel rails with solid marble bases.
Our in-house carpentry division handled all joinery elements, whilst our trusted suppliers took care of the metalwork & glazing.
Our Production Managers performed quality checks at different stages to ensure our suppliers produced the bespoke components per our Production Drawings and our expected standards.
We carried out the installation over four weeks. The first step was to remove all existing fixtures & furniture and carry out all the remedial work to return the unit to a blank canvas.
Next, our fitters, decorators, flooring specialists and electricians started bringing the new store concept to life and, on completion, a smooth handover to a happy client.
We also managed the HVAC and Awning installation with suppliers we had previously worked with and provided all the necessary validation paperwork to grant Chester Barrie 'consent to trade'.
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Chris Scott Gray
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