Our recent design concept and fit-out for the American dancewear brand Capezio.


Capezio approached us in the autumn of 2022 after they were impressed with a store we had designed and installed in Covent Garden for our client, Kick Game. They decided to relocate their existing store in Covent Garden to the store next door, and the initial challenge was to create a new store concept that would tie in with the store's current features.

_Concept Design
_3D Design
_2D Design
_Technical Drawings
_Project Management

Concept Design

We worked closely with Capezio to develop the store concept and had to be mindful that the new identity would work with the existing brickwork and herringbone flooring.  A clean and relatively minimal approach was at the forefront of our design to ensure the store wasn't crowded with heavy/bulky fixtures. Our designers produced a full render pack to show Capezio to agree on, and once it was finalised, the project's technical drawings and production phase commenced.

Technical Drawings & Production

Our technicians worked on all the necessary technical drawings, which included detailed production drawings for all the bespoke joinery, metalwork, glazing and signage. They also included 2D retail plans, 2D basement & stockroom plans, elevation, lighting, and mechanical drawings. Once we had agreed on the production drawings with the client, we handled all the fabrication, which included bespoke: signage, mirrors, metal fixtures, seating, cabinets, counters and free-standing units.

Installation & Validations

The installation took place over 4 weeks and the core team comprised of a site manager, 5 fitters, decorators and electricians.

We handled all the required Third Party & Validation contractors and their paperwork. The contractors included: Building Control, HVAC, Shutter Doors, Water Chlorination, Fire Safety, Audio & CCTV specialists.




Total budget.

Number of different contractors involved


Fabricators, installation teams, validation contractors, HVAC & audio specialists, to name a few

Time on site


The installation took place over 4 weeks

Validation certicates


Electrical, HVAC, Building Control, Fire Alarm, Water Chlorination, Shutters were all required



"Bobblehat Interiors undertook my store design and shopfit at 37 Endell Street and the work speaks for itself. Frank and Ben and the whole team at Bobblehat were exceptional. They have been the best shopfitter I have worked with in my career and on top of delivering first class work at a very competitive price, they are genuinely good people. Anyone I dealt with at the company was fantastic and truly went above and beyond. I would not hesitate to recommend them for a project and I can guarantee that not only will they deliver an exceptional store, but they will also make your life considerably easier"

Paul Briggs

Managing Director

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