Founded in London's East End by Morris Cooper in 1908, Lee Cooper is the original British denim brand with an international following of loyal fans. Today, the Lee Cooper products and collections are created with denim at the heart, and fashion at the forefront. Lee Cooper's creativity is driven by its East End origins, sanctioning global accessibility into authentic London style.
Working in partnership with Lee Cooper's marketing team we created a new retail look for 3 of their brands, all of which required a point of difference. A full tech pack was produced for worldwide circulation to all Lee Cooper stakeholders.