Lee Cooper

Classic look for London-based brand

Founded in London's East End by Morris Cooper in 1908, Lee Cooper is the original British denim brand with an international following of loyal fans. Today, the Lee Cooper products and collections are created with denim at the heart, and fashion at the forefront. Lee Cooper's creativity is driven by its East End origins, sanctioning global accessibility into authentic London style.

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Working in partnership with Lee Cooper's marketing team we created a new retail look for 3 of their brands, all of which required a point of difference. A full tech pack was produced for worldwide circulation to all Lee Cooper stakeholders.

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Lee Cooper

Inspired by Lee Cooper's heritage, we set out to reflect the architecture of the East End of London. Steel, wood and brick were at the core of our design. Each brand adopting these materials in various finishes and colour ways to help distinguish and differentiate between their position in market and price point.

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Long House

Hill House

Bayview Road

On completion of the above project we then designed concepts for Lee Cooper's 'kids' retail concessions. Also, we were appointed to produce an in-depth piece of research, to give an overview of how shoppers habits and expectations were changing, and how fashion bricks and mortar retail would manifest itself in the coming years.

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hill & Friends london flagship

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Hill & friends

Our store design and installation for Hill & Friends.