Formula 1

pop-up mega store for formula 1...

After a competitive tender we were delighted to have the exciting opportunity to work with Fanatics at 8 European Formula 1 events. We designed a new retail concept, sourced and managed the manufacture of all shop-kit components, organised the logistics, build crews and delivered to 8 different European countries. No two event venues were the same in scale, so we adapted a modular design to ensure the components would work on each site. As some of the events took place back-to-back we produced two sets of kit in order to meet the tight Grand Prix schedule.

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Formula 1

The brand experience

Formula 1 had just undergone a rebrand and so our design had to sit comfortably within the new guidelines. Red and black were the predominate colours, large graphic were utilised for impact and the bespoke merchandise displays were fabricated from steel which helped give a cutting-edge F1 feel. Mercedes, McLaren, Ferrari and all the other racing teams were allotted their own individual branded spaces which were all part of the retail mix.

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Long House

Hill House

Bayview Road

The feeling

Our other sporting event work includes projects for The NFL, The NBA, The European Tour, The Masters, The 6 Nations and The Laver Cup

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7 retail projects with eleventy...

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Eleventy

Our journey with Eleventy started in 2018 when we met for a coffee in Selfridges. 3 months later we installed an elegant retail space which we felt truly reflected their brand. Since then, we have delivered multiple projects for Eleventy in venues such as Harrods, Bicester Village and Brown Thomas.

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20.12.2020

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Formula 1

Formula 1

The brand experience

The feeling

7 retail projects with eleventy...

Eleventy

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