After a competitive tender we were delighted to have the exciting opportunity to work with Fanatics at 8 European Formula 1 events. We designed a new retail concept, sourced and managed the manufacture of all shop-kit components, organised the logistics, build crews and delivered to 8 different European countries. No two event venues were the same in scale, so we adapted a modular design to ensure the components would work on each site. As some of the events took place back-to-back we produced two sets of kit in order to meet the tight Grand Prix schedule.

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