Over the years there have been many debates, points of views and opinions on whether exhibitions and trade shows are a viable option.
Often the main concerns are the costs involved in exhibiting, this must be weighed up against the benefits that a well-designed, and well run stand can achieve.
In a world where everyone hides behind emails, videos, and text messages, face-to-face meetings are becoming less and less frequent, and a big concern is that personal customer contact is diminishing.
Exhibitions are a unique environment where relevant products can be seen and compared, providing the customer with an insight into innovative new styles and trends.
Recent research studies have revealed some interesting facts...
- 65% of exhibitors attend to see current Clients – it’s harder to get face-to-face time with customers.
- 92% of tradeshow attendees come to see and learn about what’s new in products and services
- 77% of executive decision makers found at least one new supplier at the last show they attended
- 51% of trade show attendees requested that a sales representative visit their company after the show
Exhibitions are only as successful as their location, timing, and format. It’s a team effort, a joined-up thinking process between the exhibitor and the show organiser.
Get this right, and exhibitions remain an important marketing strategy.
Key to trade show success is achieving memorability through a great stand design, a stand-out product and a great visual presentation.
If a new customer is attracted to a stand it could be for a variety of reasons...
- A known brand
- A new product
- Pre-show research
- Impactful stand design
- Interaction with personable, knowledgeable staff
Face to face, touch and feel, see and hear – only a show provides these interactions we sometimes take for granted.